Lina Nihad Husri is a visionary entrepreneur specializing in brand building and content creation. She is the co-founder of ThinkSmart and the founder of ThinkSmart Hub. With over 15 years of experience in developing and promoting emerging brands, Lina is renowned for her exceptional skills in public relations and brand development, particularly her ability to create and grow brands from scratch. Known for her innovative strategies and commitment to nurturing talent, she has become a prominent figure in the content creation and PR industry.
In 2014, Lina founded ThinkSmart, a public relations and production company based in the creative hub of Yas Island, Abu Dhabi. Initially launched as a PR firm, ThinkSmart quickly expanded into TV production, enabling Lina to collaborate with some of the most influential figures in the Arab world. Over the years, she has played a pivotal role in shaping their brands and establishing their market presence.
Lina is celebrated not only for her strategic vision but also for her inspiring leadership and infectious enthusiasm. She is passionate about fostering connections and believes in the power of effective communication and collaboration to bring people together. Her passion for promoting collaboration and innovation led her to establish ThinkSmart Hub in 2021. The first of its kind in the region, ThinkSmart Hub is a platform dedicated to supporting content creators and nurturing the next generation of talent. Located in Al Quoz Creative City in Dubai, the hub has become a vital space for creators to collaborate, innovate, and thrive.
Her career began with prestigious government entities such as Dubai Municipality and the Mohammed Bin Rashid Foundation for Small and Medium Enterprises. It was during this time that Lina discovered her passion for supporting startups and empowering entrepreneurs—an experience that laid the foundation for her entrepreneurial journey.
From helping emerging businesses scale to empowering up-and-coming talent, Lina has made a significant impact on the regional business landscape. She firmly believes in the values of hard work, perseverance, and integrity. Her unwavering passion for public relations and brand building has earned her a reputation for professionalism, strategic vision, and long-term impact.
Lina continues to inspire her team, colleagues, and clients, striving to elevate brands and create opportunities for the future.