Hassan Akhras, a highly accomplished entrepreneur and consultant, possesses extensive expertise in strategy consulting, content creation, and editorial. He commenced his professional journey with Bain & Co in Paris and Dubai, where he refined his skills in strategy consulting. In 2014, he made a transition to the realm of content creation and editorial, where he has excelled ever since.

Hassan currently holds the position of Chief Editor of Localization at Net-a-Porter and MrPorter. Additionally, he is the founder of AWG Online, a preeminent online platform committed to disseminating information and expertise on the expansive realm of watch collecting. This combination of roles showcases his expertise in the fashion industry and passion for horology.

Hassan’s passion for watch collecting led him to found Arab Watch Guide in April 2014, where he collaborates with major global watch brands to communicate with regional audiences and share the latest trends, knowledge, and heritage of the watch world. Under his leadership, Arab Watch Club was established in 2015 and has since become the largest Arab watch collectors Club in the region spanning from Lebanon, and Syria to all of the GCC with over 17 special watch editions created exclusively for the Club members spanning from Cartier, Piaget, Montblanc to HYT, Sinn, and Casio.

Hassan’s entrepreneurial spirit, strategic acumen, and expertise in content creation and editorial have earned him a reputation as a leading figure in the watch industry, with a proven track record of driving growth and success for his clients and businesses.