Hani Al Jundi is originally from Maarat al-Numan in Idlib. He grew up and built his career abroad, in Dubai, Beirut, and Madrid, before returning to Syria in November 2025 to take part in its rebuilding.

He studied finance at the American University of Beirut and later earned an MBA from IE Business School. His career has been rooted in the consumer goods industry, with a period working in technology start-ups along the way.

Today, he is the founder of SIMA Partners, a Damascus-based research and advisory firm working on Syria’s reconstruction. Its work includes pro bono advisory support to Syrian ministries and research published through SIMA Insights, drawing on a network of Syrian professionals in the diaspora.

Through Ard Dyar, Hani hopes to share what he has learned with young Syrians, whether they are starting out in business, building a venture of their own, or thinking about returning home.